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Forward thinking.

Investments. Real Estate. Technology.






About Us

Headquartered in Lafayette, LA, Affinity Holdings, LLC is a privately held company. Our holdings include commercial real estate and brand development for Parlor Salon Studios.

Bradley Beck

Chief Executive Officer 

Bradley Beck is a entrepreneur, advisor and collaborator. He is the owner of a successful insurance and financial services firm, the Bradley Beck Agency. Bradley has a proven track record in business execution with a reputation of being forward thinking and results oriented. 
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Rough Surface

Our Brands

Our brands promote entrepreneurship.

At Affinity Holdings, our mission is to invest and develop amazing projects and brands to enrich the communities we live in and serve.

Salon & Beauty

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Parlor Salon Studios provides salon and related industry professionals turnkey, fully equipped, private, luxury studios.



Affinity Investments, LLC  is a commercial real estate holdings company building a portfolio of income properties.

Affinity Labs

Our Properties

Our Growing Real Estate Portfolio

Helping Hands


Giving back. Supporting others.

The founders of Affinity Holdings, the Beck family, supports a variety of organizations in the Lafayette community. From direct financial support to volunteering and mentoring, giving back is something we're passionate about. Here are some of the organizations we support:

One Acadiana Scholarships
Bayou Vermilion Preservation 
Boys & Girls Clubs of Acadiana
Down Syndrome Association of Acadiana
UL Lafayette Internships
Lafayette High School Sports
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